Email Marketing Strategy : Lead to Success

 

What are the Email Marketing Strategy? In this article, I will be going with you over some very useful tips to help you know deep knowledge about email marketing strategy. Before I start with Email Marketing Strategy you must have to know what is email marketing.

What is Email Marketing

Email marketing is directly marketing  commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing

It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database.

Key Facts of Email Marketing

=> Email Marketing is a form of Direct Marketing using electronic means.

=> Extremely cost-effective

=> Highly targeted

=> Customizable on a mass scale

=> Completely measurable

Types Of Email Marketing

Email marketing can be carried out through different types of emails:

1. Transactional Emails: 

Transactional emails are usually triggered based on a customer’s action with a company. Triggered transactional messages include dropped basket messages, purchase or order confirmation emails and email receipts.

2. Direct Emails: 

Direct email involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies.

3.Newsletters

4. Commercial Emails:

 

It can be divided into two category. one is  Promotional emails  and another is Retention based emails.

Getting Started With Email Marketing Strategy

Send Email only when it’s Relevant:

Send emails based on what you know about the recipient(i.e. where they are in the buying cycle, what content they have requested, etc.). It is also important to make sure you show respect for recipient’s time by sending emails at the frequency the recipient asks for.

Establish Credibility:

The consistency and timeliness of communication has an impact on your brand. By maintaining consistent communication and delivering content that is valuable to the recipient you will improves your brand image and create longer customer relationships.

Include a Privacy Policy Link:

 Ensure that prospects and customers know what you plan to do with their personal information by creating a privacy policy that is easily accessible.

Make Unsubscribe Easy:

 Make sure the unsubscribe link is easily noticeable, clearly defined and easy to use.

Have a Clear Call to Action:

 Don’t send an email unless the required action is easy to under-stand and will provide value to the recipient

Personalize the Email:

Include the recipient’s name and ensure the spelling is correct.

Monitor and Measure Campaigns:

It is critical that metrics are identified well in advance and improvements are made over time.

Include both Plan Text and HTML:

It is important that the formatting is done properly. Emails should be tested to ensure they can be seen properly on different screen sizes, with different browsers and on Blackberry’s.

Subject Line should be Clear and Concise:

As a general rule of thumb, try not to include a dollar sign, the word free, or multiple exclamation marks as they increase the likelihood of being identified as spam. Use a subject line that actually speaks to what is in the email.

Keep the Sender Consistent:

Make sure the sender is well known and well respected. Use someone from the company instead of a generic email account.

Clean your List:

Keep your list of subscribers clean by asking receivers to update their information on an ongoing basis.

Monitor and Classify your Bounces:

This will help to ensure your lists are clean and up-to-date. A review of your bounces will also help you understand why emails are undeliverable (ISP, Domain, etc.) and adjust your strategy accordingly

Email Marketing Strategy and Planning

Promotional emails

=>Users make a purchase

=>Users download a white paper

=>Users request further information

Newsletters

=>Open rate

=> Clickthrough rate

=> Number of emails forwarded

=> ROI

=> Number of social shares

=> Database growth

=> Conversion rate (activity on the site generated via email)

=> Delivery or bounce rate

Conclusion: 

Email marketing is one of the most cost effective and fastest ways to communicate with your customers. It’s therefore a great way to manage customer relationships, generate new leads and take advantage of market opportunities in record time. 

If you have any other tip that you would like to share it with us, don’t forget to write it in the comments below.

I hope I provided some helpful content.

Always stay tuned for more valuable tips and tricks.