What are the Email Marketing Strategy? In this article, I will be going with you over some very useful tips to help you know deep knowledge about email marketing strategy. Before I start with Email Marketing Strategy you must have to know what is email marketing.
What is Email Marketing
It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database.
Key Facts of Email Marketing
Types Of Email Marketing
1. Transactional Emails:
2. Direct Emails:
3.Newsletters
4. Commercial Emails:
Getting Started With Email Marketing Strategy
Send
Email only when it’s Relevant:
Send emails based on what
you know about the recipient(i.e. where they are in the buying cycle, what
content they have requested, etc.). It is also important to make sure you show
respect for recipient’s time by sending emails at the frequency the recipient
asks for.
Establish
Credibility:
The consistency and
timeliness of communication has an impact on your brand. By maintaining
consistent communication and delivering content that is valuable to the
recipient you will improves your brand image and create longer customer
relationships.
Include
a Privacy Policy Link:
Ensure that
prospects and customers know what you plan to do with their personal
information by creating a privacy policy that is easily accessible.
Make
Unsubscribe Easy:
Make sure the
unsubscribe link is easily noticeable, clearly defined and easy to use.
Have
a Clear Call to Action:
Don’t send an email
unless the required action is easy to under-stand and will provide value to the
recipient
Personalize
the Email:
Include the recipient’s
name and ensure the spelling is correct.
Monitor
and Measure Campaigns:
It is critical that
metrics are identified well in advance and improvements are made over time.
Include
both Plan Text and HTML:
It is important that the
formatting is done properly. Emails should be tested to ensure they can be seen
properly on different screen sizes, with different browsers and on Blackberry’s.
Subject
Line should be Clear and Concise:
As a general rule of
thumb, try not to include a dollar sign, the word free, or multiple exclamation
marks as they increase the likelihood of being identified as spam. Use a subject
line that actually speaks to what is in the email.
Keep
the Sender Consistent:
Make sure the sender is
well known and well respected. Use someone from the company instead of a
generic email account.
Clean
your List:
Keep your list of
subscribers clean by asking receivers to update their information on an ongoing
basis.
Monitor
and Classify your Bounces:
This will help to ensure
your lists are clean and up-to-date. A review of your bounces will also help
you understand why emails are undeliverable (ISP, Domain, etc.) and adjust your
strategy accordingly
Email Marketing Strategy and Planning
Promotional emails
Newsletters
Conclusion:
If you have any other tip that you would like to share it with us, don’t forget to write it in the comments below.
I hope I provided some helpful content.
Always stay tuned for more valuable tips and tricks.
No comments:
Post a Comment
If you have any doubt, Please Let me Know